The before image suffers from having several competing typefaces and fonts. Some of the fonts are difficult to read (such as the “Joker” font used for the October Special portion). Not only do the typefaces clash with one another, the excessive color changes detract from the message and make it jarring to read. For my after image, the first thing I did was decide upon a family of type (Helvetica Nevue) to use for the entire advertisement flyer. This decision keeps unity and consistency within the after image text that is lacking in the before image. Another benefit of selecting a type family meant I could then use variations such as bold and italic, along with varying the size. While the before image had issues with legibility and readability, the new image was designed to use white space and different text alignments (center and left) to maximize readability. Because the before image had so much different font color, I decided to incorporate color into my after image by using a light colored gradient background. Since the gradient is small (pink-orange to pink) and I set the opacity at 27%, the text remains easy to read. Overall, the legibility and readability of the after image is much improved upon from the before image.
Instructional Insights 